The future lives here.
New economies are a key, relatively untapped audience for Bloomberg.
We created an integrated campaign that could scale to any emerging market, from Asia to Latin America, using aspirational messaging that presents an optimistic vision of growth: The future lives here.
The campaign was fully-integrated, combining Print and TV with online content that demonstrated the advances being made in these regions, merging existing Bloomberg blog content with specially-commissioned articles, and published and distributed via Turtl.
We activated on social with “The 20-second Terminal” – super-fast function promos, told from the perspective of a player-type, set against life-style and scenic footage from their city, from Dubai to Sao Paulo to Beijing. With low product awareness in these regions, the videos transformed the Terminal from something unknown into something digestible and relatable.
Check out our Asia or Middle East campaign site for more information.