The Brief
What: To brand and create an app for people who watch popular TV and want to block social media coverage of the TV shows. This brand needs to contain the TV and the communication aspects of the app and appeal to the target market. The app needs to be easy to use and to show each different section of the app and examples of each page.
Why: The brand is needed so that the app can be used and be recogniasbale when seen on a phone screen. Also the type needs to be legible and be used within the logo and within the app. So that the target market who don't want their favourite shows to be spoiled but still want to keep up to date with social media, they can block their shows from their news feed. Also to track shows so they are notified when the next show is on and to communicate with their friends about their favourite programmes.
Who: For young adults and teenagers that watch TV a lot and follow a lot of programmes. It also is for social media users who are fed up of other people ruining their favourite TV programmes without having to unfriend/unfollow their friends.