BLOW by Bradley Theodore — Milan Design Week 2022
Launched during Milan Design Week 2022, BLOW is the meeting point between street art and luxury Italian craftsmanship: a collection of custom made Murano glass mirrors, chandeliers and décor, crossing the divide from design objects into artworks. The unique combination of Theodore’s volcanic creativity and the Murano makers’ expertise gives life to an exuberant result, portrayed by the artist’s visual vocabulary and color palette.
Each piece was created in tandem with Theodore on a trip to Murano, where the artist met and worked with the makers in their studio, followed by a camera that documented every rise and fall of the creative process. The American-based artist joined the Murano artisans as author and provocateur, mixing his personal iconography with classic Venetian symbols such as Rezzonico chandeliers, mouth-blown mirrors and souvenirs de Venise.
Theodore’s journey is told in cinematic fashion in a short film capturing the essence of this creative dialogue. Narrated through a camera lens, Bradley Theodore takes over the streets of Murano, venturing into the hidden ‘calli’ and bringing fresh creative inspiration to the artisans’ studios, who are eager to rise to the challenge.
Following Milan Design Week, the exhibition traveled to New York for the opening of Artemest Galleria, the e-tailer's first brick-and-mortar space in the heart of Chelsea.