Blu Brand Identity

  • Fabrizio Di Bon

For Blu (A subbrand of Imperial Tobacco) I directed their identity containing; values, principles etc Year: 2018 Role: Creative Director

Brand DNA

A great brand is clear, distinctive, and stands for something. It is built through the disciplined alignment of marketing and business initiatives with a careful set of objectives and principles.
The essence of a brand—its dna—should be constant. Competitors can knock off a product, build a similar manufacturing process and mimic an experience, but they cannot own your brand.
By 2023
At digital we believe that By 2023 our products and services will have expanded beyond where they are today. In anticipation of this growth, we’ve created a design language that is familiair to both existing and future consumers across all categories.