I’m an independent creative director with a strong backbone in branding and digital design. I have been working in the last 15 years for various industries throughout Europe. I believe in creating overarching directions containing supportive sub stories. I have been creating stories for: Audi –ABN Amro – Asics – Booking.com – Blu – ING Global – Ingenico – G-Star – Kawasaki — National Geographic – KLM Airlines – Nike – Mc Gregor – North Sails – Rituals – Suitsupply – Wajer Yachts Services Art Direction – Branding – Brand Strategy – Creative Direction – Campaigns – Creative Concepts – Digital Design – Identity – Film Direction – UX StrategyLocked Pro Plan feature
Code D'azur approached me to create a Running campaign for KLM Airlines.
The GreenRoom asked me and my copywriter (A.van Weel) to come up with an activation plan and commercial ideas for Novak Djokovic and Asics for 2019. Currently in production
I've been asked by Suit Supply to help game up their Design Dept.
Blu (a product of Imperial Tobacco) asked me in 2017 if I could help them to align their internal and external teams. Create a vision for their and move teams forward
In 2017 I've been asked to create a DRTV commercial for the Booking product. Together with my copywriter Axel van Weel we've created multiple storylines and had Oscar Hudson to direct the ads.
Rituals approached me to help them sharpen their positioning and reinvent their visual language and lead an external creative team consisting of 2 digital designers, 1 UX Designer and 2 copywriters. Eventually we created every month new content for their online environment.
In this period I've been asked to relook at their digital landscape
At the Willem de Kooning Academy I finished the 4 years study Visual Communication - specialization in Advertising.