About me

I'm the founder and creative director of Neverland Amsterdam. Neverland is the everlasting creative experience agency. We combine aesthetic design with compelling storytelling and a touch of pixie dust. In the last 15 years I worked as an independent creative director within branding and digital design for various industries throughout Europe. I believe in creating overarching directions containing supportive sub stories. I have been creating stories for: Audi –ABN Amro – Asics – Booking.com – Blu – Coty – Heesen Yachts – Heineken – HP – ING Global – Ingenico – Jordan – G-Star – Kawasaki — National Geographic – KLM Airlines – Nike – Mc Gregor – North Sails – O'Neill – Ripstar – Rituals – Suitsupply – Wajer Yachts Services Art Direction – Branding – Brand Strategy – Creative Direction – Campaigns – Creative Concepts – Digital Design – Identity – Film Direction – UX Strategy

QuestionsProjectsExperienceTeam

• Neverland is thrilled to announce the launch of The Drop Store 🧚‍♂️💧✨
• 2 open positions at Neverland 🚀🚀 Art Director https://www.the-dots.com/jobs/182367 Creative Producer https://www.the-dots.com/jobs/182366
• Illustrator needed

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Projects

• 10

  Lifestyle Photoshoot for blu.com –'17 / '18January 2018 we had a shoot in LA for 14 days with a group. Blu want it that the images feel premium, modern and were optimistic aesthetic.
• 1

  G-Star RAW – Shopping Experience UX / ADI've been asked to come up with a new landing page format for different collections, that would enable customers to really interact with the product. Eventually to a seamless and pristine check-out proces.
• 3

  Suitsupply – Creative Direction / LeadI was asked by Suitsupply to redefine the brand’s visual identity and help the creative team reach new heights Year: 2013 – 2015 Role: Creative Direction & Design
• Repositioning Rituals CosmeticsRedefine the brand promise and create an interactive global platform that seamlessly blends the e-commerce experience with Rituals editorial stories. Year: 2015 – Role: Creative Direction & Design
• DRTV for Booking.com – The Perfect StayFor Booking Axel and I created this concept where we want to show that with no hassle you can be from one place at the other. That's why we thought that working with Oscar Hudson would suit this idea really well. Oscar Hudson is famous for creating videos where he plays with your mind via analogue techniques. Role: Concept Development and Creative Direction w/ Axel van Weel Year: 2017 Pulse Film: Oscar Hudson – Director Ruben Woodin – DOP Anna Rhodes – Production Designer Paul O'Reilly – Ed
• 1

  Blu Brand IdentityFor Blu (A subbrand of Imperial Tobacco) I directed their identity containing; values, principles etc Year: 2018 Role: Creative Director

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Work history

Founder-creative DirectorNeverland
Apr 2021Amsterdam, NetherlandsFull Time
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Art DirectorCode D'azur
Jan 2019Amsterdam, NetherlandsFreelance
Code D'azur approached me to create a Running campaign for KLM Airlines.

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Skills

• Creative Direction
• Strategy
• Fashion Advertising
• Branding
• Branding Ideas
• Branding Identity
• Advertising
• Typography
• Film Production
• Strategy Development
• Design Strategy
• UX Concepts
• UX Design
• Graphic Design
• Logo Design

Education

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Bachelor of Arts (BA) Willem de Kooning Academy
Sep 2005 - Jul 2009Rotterdam, Netherlands
At the Willem de Kooning Academy I finished the 4 years study Visual Communication - specialization in Advertising.
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Propaedeutic yearDesign Academy Eindhoven
Sep 2004 - Jul 2005Eindhoven, Netherlands

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