Blue Story x ACMS | Paramount Pictures

Blue Story Movie is a feature length film by Rapman and backed by Paramount Pictures & BBC films. It tells the tale of best friends Marco & Timmy who go to the same secondary school but live in Peckham & Lewisham respectively. The two wind up on rival sides of a never-ending South London postcode war after Marco is beaten up by Timmy's childhood friends. ACMS (All City Media Solutions) is a communication platform that offers one of the most targeted OOH advertising solutions in the country. Based in 33 chicken shops across the country, ACMS has an impact of approximately 3.3 million over a 2 week period and reaches audiences from students all the way to white van drivers. Paramount Pictures approached us with the aim to tap into hard to reach communities and with talks of a street team already underway for the anticipated South London "Boyz In The Hood", we instantly knew ACMS would be the best platform to create an effective channel of communication. In addition to the traditional OOH solutions, the ACMS' placement fulfilled it's purpose!