Michael Makinde

Managing Director

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

I am a creative entrepreneur from South London. I started my career working as an Account Executive on various youth-led campaigns with accounts such as Netflix, NFL, Barclays Life Skills & Playstation. Soon after, I was headhunted to head the Social Division at PR agency Concepts Studio on a freelance basis; where we worked on an adidas product launch as well as Dubai’s largest street festival; Sole DXB. I sonn developed my experience in the industry and quickly becoming the sought after voice for the youth, where I was named as a “Cultural Insider” at the Eurobest Festival. I soon identified the need of uncommon perspectives in the entertainment & marketing industry which is when I decided to set up my agency as a force for change. In 2017 I founded Kinde LDN, an entertainment & marketing agency with a mission to champion the culture & communities by placing audiences at the heart of entertainment. I've been privileged enough to work with some of the world's leading brands such as Paramount Pictures, Uber, Warner Music and many more as well as being invited to speak at Cannes Lions Festival of Creativity in 2018.

Locked Pro Plan feature

Skills

  • Marketing
  • Advertising
  • Influencer Engagement
  • Content Creation
  • Brand Development
  • Urban Culture
  • Documentary Films
  • Entertainment Media
  • Event Marketing
  • Social Media

People I’ve worked with

Companies I’ve worked with

  • GUAP Magazine

    GUAP Magazine

    • Publishing
  • Livity

    Livity

    • Marketing & PR
  • Cannes Lions International Festival of Creativity

    Cannes Lions International Festival of Creativity

    • Arts and Culture
  • Kinde LDN

    Kinde LDN

    • Marketing & PR

Work history

Currently

Founder / Managing Director

Kinde LDN

Mar 2017
  • London, United Kingdom
  • Freelance
  • ● Operating within the agency mission, to champion the culture & it’s communities ● Delivering concepts for partners within core functions; content creation, digital marketing, events, youth consulting & other marketing services ● Understanding partners objectives whilst managing expectations, building & maintaining effective relationships with external stakeholders ● Managing projects from brief conception right through to project delivery ● Managing & reviewing contracts & budgets from partners alongside legal team ● Overseeing budgets & facilitating payments for contracts & vendors ● Monitor & evaluate campaign objectives using platform analytics ● Spotting & analysing entertainment + pop culture trends ● Managing & contributing to a regular blog, across entertainment sector & it’s verticals aiding the company’s communications ● Development of in-depth proposals for new business to encourage & convince buy-ins ● Developing & producing film, branded content & ad campaigns concepts for partner brands & broadcast platforms ● Helping brands maximise their social & digital impact via social campaigns ●Working alongside the events team on developing live experiences that contribute to shaping culture ● Managing a network of influencers & talent; building trustworthy external relationships ● Conducting research & Insight activities ● Consulting brands such as Doritos UK, Dr Martens & Cannes Lions on youth insights & strategies

2017

Social Media Manager

Concepts Studio

Oct 2016 - Mar 2017
  • London, United Kingdom
  • Freelance
  • ● Working in a start-up PR/Social Media Agency with clients such as Sole DXB, adidas Originals & The North Face delivering social media campaigns objectives ● Communicating regularly with global working to fast paced briefs ● Managing various social media accounts ● Devising & implementing effective social media strategies for streetwear brands ● Community management in Dubai expanding into the UAE ● Managing content creators to achieve social media targets ● Managing influencer/talent and brand relationships ● Managing PR lists and campaigns to drive awareness ● Overseeing & organising brand events

2016

Account Executive

Livity

Jan 2016 - Sep 2016
  • Brighton Terrace, Brixton, London, UK
  • Full Time
  • ● Worked with clients such as Google, YouTube, Playstation, NFL, Barclays, Netflix & Channel 4; communicating with them and managing their accounts ● Managing social media channels for various internal projects ● Attending and participating in client pitches, internal & external meetings ● Managing budgets and timing plans for projects ● Conducting social listening activities and researching information for various projects ● Attending and contributing to creative brainstorms ● Attending production shoots; from operating equipment to process support ● Communicating regularly with influencers & talent for a number of projects ● Organising & managing internal social activities

Education

2015

BA Advertising and Marketing

Coventry University

Sep 2012 - Jun 2015
  • Coventry, United Kingdom
  • Spent 3 years studying a BA in Advertising & Marketing where I studied degrees such as Communication Psychology, Digital Marketing & Creative Advertising. During the 3 year period I had created a number of visual campaigns including a video advert for a travel agency: https://www.youtube.com/watch?v=mDxhArQ6nig

2012

Business Studies, Media Studies, Maths

Saint Francis Xavier

Sep 2010 - Jun 2012
  • London, United Kingdom
  • I studied three A Levels and achieved an A-C grade in all 3 of them achieving many awards along the way including 'Best Plot' for a teaser trailer for a film which I created.