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Michael Makinde

Managing Director

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsFounder - Managing Director - Social Media Manager

Projects

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About me

I am Michael Makinde; an aspiring entrepreneur from South London with passions in a variety of industries including Advertising & Marketing, Media & the Food Service industry. Studying advertising & marketing at the University of Coventry, I excelled in modules such as digital marketing, communication psychology and creative advertising but whilst studying my passion for the foodservice industry came into play when I opened my own student takeaway delivery service focusing on African and Caribbean food where I also applied my expertise in marketing to drive the business to success. My passion for media has been instilled in me from a young age where I have created a variety of award-winning content for a number of different issues which were screened in venues such as Leicester Square Odeon & the BFI. From creating short-form promo videos to documentaries, the aims is to continue creating content that has an effect on future generations. After working within the marketing industry and working on brands such as Channel 4, Netflix, Playstation, NFL, Sole DXB (Dubai Based) and adidas Originals I have contained an intense level of experience which has also gone overseas and seen the sands of Dubai since then I have recently founded my own marketing company; Kinde Group where one of the main functions is creating content alongside influencer marketing and brand development. The content my company is creating ranges from short-form advertisement to documentaries to TV shows and would like to be able to grow my brand through this.

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Skills

  • Marketing
  • Advertising
  • Influencer Engagement
  • Content Creation
  • Brand Development
  • Urban Culture
  • Documentary Films
  • Entertainment Media
  • Event Marketing
  • Social Media

Work history

Currently

Founder / Managing Director

Kinde Group

Jan 2017
  • London, United Kingdom
  • Freelance
  • • Managing different projects and timing plans • Partnering with global brands such as Uber & international brands such as Noirbnb • Working with influencers and managing them and their collaboration with different brands • Operating within and observing & analysing urban culture • Drafting invoices and working up budgets for projects • Creating databases for influencers and drafting contracts • Business Development - drawing up a strategic contact list and reaching out the brands • Designating roles/head hunting for different projects • Attending meetings, shoots and networking events • Creating concepts for a variety of content & conducting creative brainstorms

Currently

Social Media Manager

Concepts Studio

Oct 2016
  • London, United Kingdom
  • Freelance
  • ● Working with clients such as Sole DXB, adidas Originals & The North Face delivering a marketing campaigns objectives ● Communicating with clients on a day to day basis working to fast paced briefs ● Managing various social media accounts ● Community management in Dubai expanding into the UAE ● Managing content creators to achieve social targets ● Managing influencer and brand relationships

2016

Account Executive

Livity

Jan 2016 - Sep 2016
  • Brighton Terrace, Brixton, London SW9 8DL, UK
  • Full Time
  • Worked with clients such as Google, YouTube, Playstation, NFL, Barclays, Netflix & Channel 4; communicating with them and managing their accounts on a day to day basis • Managing social channels for various projects • Reporting back to senior staff as well as attending internal meetings • Attending and participating in client pitches & external meetings • Managing budgets and timing plans for projects • Conducting social listening activities and researching information for various projects • Attending and contributing to creative brainstorms • Attending production shoots; making sure everything runs accordingly • Communicating regularly with influencers & talent for a number of projects • Organising & managing an internal football team

2015

Co-Founder/Marketing Officer

Seasonz Takeaway

Oct 2013 - Jun 2015
  • Coventry, United Kingdom
  • Full Time
  • • Managing the brands' social media accounts (Twitter/Facebook) & overseeing all marketing activities • Managing & communicating with different teams from operations to finance • Promoting the launch of the restaurant & the menu using leaflets which was designed by myself • Recording data on spreadsheets and generating emails for customers and various stakeholders in the community • Working with Coventry University Student Union and catering at events run by them as well as events run by students more privately

Education

2015

BA Advertising and Marketing

Coventry University

Sep 2012 - Jun 2015
  • Coventry, United Kingdom
  • Spent 3 years studying a BA in Advertising & Marketing where I studied degrees such as Communication Psychology, Digital Marketing & Creative Advertising. During the 3 year period I had created a number of visual campaigns including a video advert for a travel agency: https://www.youtube.com/watch?v=mDxhArQ6nig

2012

Business Studies, Media Studies, Maths

Saint Francis Xavier 6th Form College

Sep 2010 - Jun 2012
  • London, United Kingdom
  • I studied three A Levels and achieved an A-C grade in all 3 of them achieving many awards along the way including 'Best Plot' for a teaser trailer for a film which I created.

Awards

2010

Best Cinematography

DAFTA

  • • I was awarded 'Best Cinematography' for a Public Information Film I created for Dunraven School film festival about the issues raised by knife crime in the local area • The issues were brought to life in some breath-taking content

2007

Best Story-Telling

British Film Institute

  • • Short-Form film was created about the abolition of the slave trade • The film was created in honor of the 200th anniversary of the abolition of the slave trade • The winning film was shown at a private screening in Leicester Square Odeon