BMW i - Create with Nature

BMW i and the National Trust have teamed up to roll out the Create with Nature roadshow for the second year as part of an ongoing partnership. The series of workshops demonstrates to visitors how to make objects out of sustainable and natural materials at National Trust places. The activation, developed by marketing services and representation agency Wasserman, aims to increase advocacy and consideration for the BMW i3, as well as highlight the benefits of electric mobility. At the heart of the campaign is a series of free immersive-play workshops which take place at picturesque National Trust places including Buckinghamshire’s Waddesdon Manor, North Yorkshire’s Fountains Abbey and Attingham Park in Shropshire. Visitors will be invited to get creative using pebbles, plants and wood, to make objects they can take home.