BMW i - Electric Cinema

Back by popular demand, the BMW i Electric Cinema took place over three nights in the beautiful Oxfordshire grounds of Soho Farmhouse. This unique and engaging cinema experience featured three different blockbuster films, which were watched on impressive 18-metre screen from the comfort of a BMW i8, BMW i3 or BMW X3. Mandy Kean, international director of cinema, said “The Drive-In has nostalgia, it’s romantic, it takes us back to a different time and it’s a different way of doing something we love… watching movies!” The event serves customers drive-in nostalgia, from the comfort from state-of-the-art BMW vehicles.” Cinema-goers also enjoyed food and cocktails, which were delivered directly to their door for a fully immersive and premium viewing experience.