A series of online documentaries promoting BMW’s sponsorship of London 2012, exploring what it takes to deliver The Ultimate Performance. A true documentary approach was adopted, with neither predetermined outcomes nor scripts, resulting in 30 minutes of cinematic brand content. The films were directed by leading feature doc directors, including Asif Kapadia, of Senna and Amy fame.
BMW Presents - Form and Function (Director: Richard De Aragues)
BMW Presents - Power, Speed & Endurance (Director: Asif Kapadia)
BMW Presents - Man and Machine (Director: Yanakis Jones)
BMW Presents - Beneath The Surface (Director Stevan Riley)
BMW Presents (Casestudy)
