Dave Johnson
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Dave Johnson

CREATIVE DIRECTOR/WRITERUnited Kingdom
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Dave Johnson
Available

Dave Johnson

CREATIVE DIRECTOR/WRITERUnited Kingdom
About me
Dave is a Cannes Gold Awarded Creative Director/Writer with 25 years experience across a broad spectrum of brands, disciplines and channels, both conventional and digital. Launching his career at UK agency of the decade, HHCL, he moved to Australia and Co-founded The Glue Society. Since returning to Europe, he has worked at180, Engine, VCCP, Leo Burnett, GTB and Sky Creative Agency. Dave is also Writer/Exec Producer on the feature film ‘Reverse’, now green-lit and in pre-production with Academy Award nominated Director, Sean Ellis.
Projects
  • SKY Q - TV, SOCIAL, SPONSORSHIP
    SKY Q - TV, SOCIAL, SPONSORSHIPHow do you communicate the benefits of Ultra HD to viewers who are, paradoxically, watching on HD TV’s? A challenge, but also an opportunity that led to the idea of ‘Immersion’. A man and his trusty dog embark on an epic odyssey – from the bird’s eye view of an F1 starting grid, to the moon landing, to the epicentre of a herd of charging elephants, all made possible by watching Ultra HD from the comfort of their living room. To truly capture the immersive quality of Ultra HD, we partnered wit
  • SKY CINEMA (TV, CINEMA, OOH, DIGITAL, RADIO)
    SKY CINEMA (TV, CINEMA, OOH, DIGITAL, RADIO)A deceptively simple idea to promote Sky Cinema’s range of movies available On Demand this Christmas – a magical mansion block inspired by an advent calendar, with 24 numbered windows opening to reveal a diverse cross-section of Brits, all enjoying movies their way. Narrated by the legend that is Sir Patrick Stewart.
  • THE MISSING 'H' (EXPERIENTIAL, CONTENT, PR)
    THE MISSING 'H' (EXPERIENTIAL, CONTENT, PR)How to create awareness around a low interest football match between Australia and Ghana, fill the stadium and secure a Cannes Gold Lion, for just $15,000. 
  • BMW PRESENTS (BRANDED CONENT, DIGITAL, CINEMA, PR)
    BMW PRESENTS (BRANDED CONENT, DIGITAL, CINEMA, PR)A series of online documentaries promoting BMW’s sponsorship of London 2012, exploring what it takes to deliver The Ultimate Performance. A true documentary approach was adopted, with neither predetermined outcomes nor scripts, resulting in 30 minutes of cinematic brand content. The films were directed by leading feature doc directors, including Asif Kapadia, of Senna and Amy fame.
  • MINI COUNTRYMAN (SPONSORSHIP, SOCIAL, CINEMA)
    MINI COUNTRYMAN (SPONSORSHIP, SOCIAL, CINEMA)A series of idents was devised to build throughout The Jonathan Ross Show, highlighting the Countryman’s space. The idents were then combined to create a ‘Super Ident’, a seamless 80 sec film designed to run across social channels, in cinema and dealer showrooms.
  • SKY BROADBAND (MULTI-MEDIA)
    SKY BROADBAND (MULTI-MEDIA)A completely new visual identity and brand personality were created using classic fairytales with a modern twist, bringing to life the brand's confident and irreverent identity in TV, cinema, radio, online, outdoor and print.
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Work history
    D
    D
    Creative Director /WriterDje Johnson
    London, United KingdomFreelance
    Freelance Creative Director/Writer/Screenwriter
    Sky logo
    Sky logo
    Creative Director/ WriterSky
     - London, United KingdomFreelance
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Skills
  • Advertising
  • Marketing PR
  • Writing
  • Art Direction
  • Copywriting
  • Screenwriting
  • Digital
  • Creative Direction
  • Outdoor Campaigns
  • Print Campaigns
  • Copywriting
  • Entertainment Media
  • Sport Marketing
  • Ad Strategy
  • Advert Creation
  • Advertisement
  • Advertising Communications
  • Advertising Campaigns
  • Advertising Shoots
  • Advertising Planning
  • Advertising Copywriting
  • Advertising Content
  • Advertising Concepts
  • Communication Campaigns
  • Communicating Ideas
  • Communication Strategies
  • Press Copywriting
  • Press Advertising
  • Broadcast Media