Dave Johnson
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Dave Johnson

CREATIVE DIRECTOR/WRITERUnited Kingdom
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Ben Reeves
NastPlas Team
Dave Johnson
Available

Dave Johnson

CREATIVE DIRECTOR/WRITERUnited Kingdom
About me
Dave has an expansive, yet intimate command of the media landscape - from two-second social through to two-hour movie - and has a passion for conceiving, writing and executing wholly original ideas and stories. He is as adept at distilling and defining brand problems and strategies as he is driven to find potent creative solutions that capture attention and resonate within culture. He is a Writer, first and foremost, but has a background in Art Direction and a wealth of experience directing teams, overseeing shoots and executing work across a spectrum of channels. While in Australia, he co-founded The Glue Society, an independent creative company, designed to allow advertising, film, TV and art-based interests to coexist and coalesce. He has also directed several commercials and is Writer/Exec Producer on the feature film ‘Reverse’, currently in pre-production with Academy Award Nominated Director, Sean Ellis. Dave has collaborated with many of the world’s biggest and best brands, including: Google, The Financial Times, MINI, BMW, Sky, Abbey Road Studios, HSBC, Coca-Cola, Pepsi, Ford, O2, Nokia, Unilever, P&G, Toyota, Mazda, Kelloggs, McDonalds, Tango, Aviva... And Agencies, including: HHCL, Essence Global, 180, Sky Creative Agency, Leo Burnett, BBDO, M&C Saatchi, Adam&Eve, VCCP, Ogilvy, Engine, VMLY&R, Wunderman Thompson, Publicis.
Projects
  • SKY Q - TV, SOCIAL, SPONSORSHIP
    SKY Q - TV, SOCIAL, SPONSORSHIPHow do you communicate the benefits of Ultra HD to viewers who are, paradoxically, watching on HD TV’s? A challenge, but also an opportunity that led to the idea of ‘Immersion’. A man and his trusty dog embark on an epic odyssey – from the bird’s eye view of an F1 starting grid, to the moon landing, to the epicentre of a herd of charging elephants, all made possible by watching Ultra HD from the comfort of their living room. To truly capture the immersive quality of Ultra HD, we partnered wit
  • SKY CINEMA (TV, CINEMA, OOH, DIGITAL, RADIO)
    SKY CINEMA (TV, CINEMA, OOH, DIGITAL, RADIO)A deceptively simple idea to promote Sky Cinema’s range of movies available On Demand this Christmas – a magical mansion block inspired by an advent calendar, with 24 numbered windows opening to reveal a diverse cross-section of Brits, all enjoying movies their way. Narrated by the legend that is Sir Patrick Stewart.
  • THE MISSING 'H' (EXPERIENTIAL, CONTENT, PR)
    THE MISSING 'H' (EXPERIENTIAL, CONTENT, PR)How to create awareness around a low interest football match between Australia and Ghana, fill the stadium and secure a Cannes Gold Lion, for just $15,000. 
  • BMW PRESENTS (BRANDED CONENT, DIGITAL, CINEMA, PR)
    BMW PRESENTS (BRANDED CONENT, DIGITAL, CINEMA, PR)A series of online documentaries promoting BMW’s sponsorship of London 2012, exploring what it takes to deliver The Ultimate Performance. A true documentary approach was adopted, with neither predetermined outcomes nor scripts, resulting in 30 minutes of cinematic brand content. The films were directed by leading feature doc directors, including Asif Kapadia, of Senna and Amy fame.
  • MINI COUNTRYMAN (SPONSORSHIP, SOCIAL, CINEMA)
    MINI COUNTRYMAN (SPONSORSHIP, SOCIAL, CINEMA)A series of idents was devised to build throughout The Jonathan Ross Show, highlighting the Countryman’s space. The idents were then combined to create a ‘Super Ident’, a seamless 80 sec film designed to run across social channels, in cinema and dealer showrooms.
  • SKY BROADBAND (MULTI-MEDIA)
    SKY BROADBAND (MULTI-MEDIA)A completely new visual identity and brand personality were created using classic fairytales with a modern twist, bringing to life the brand's confident and irreverent identity in TV, cinema, radio, online, outdoor and print.
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Work history
    A
    A
    Creative Director /WriterAbbey Road Studios
     - London, United KingdomFreelance
    Music Photography Awards (Social launch)
    Essence Global logo
    Essence Global logo
    Creative Director /WriterEssence Global
     - London, United KingdomFreelance
    A global Digital/Social campaign launch for The Financial Times, and a web based project for Google
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Skills
  • Advertising
  • Marketing PR
  • Writing
  • Art Direction
  • Copywriting
  • Screenwriting
  • Digital
  • Creative Direction
  • Outdoor Campaigns
  • Print Campaigns
  • Copywriting
  • Entertainment Media
  • Sport Marketing
  • Ad Strategy
  • Advert Creation
  • Advertisement
  • Advertising Communications
  • Advertising Campaigns
  • Advertising Shoots
  • Advertising Planning
  • Advertising Copywriting
  • Advertising Content
  • Advertising Concepts
  • Communication Campaigns
  • Communicating Ideas
  • Communication Strategies
  • Press Copywriting
  • Press Advertising
  • Broadcast Media