SKY Q - TV, SOCIAL, SPONSORSHIP

How do you communicate the benefits of Ultra HD to viewers who are, paradoxically, watching on HD TV’s? A challenge, but also an opportunity that led to the idea of ‘Immersion’. A man and his trusty dog embark on an epic odyssey – from the bird’s eye view of an F1 starting grid, to the moon landing, to the epicentre of a herd of charging elephants, all made possible by watching Ultra HD from the comfort of their living room. To truly capture the immersive quality of Ultra HD, we partnered with The Mill to re-create the entire Barcelona F1 starting grid and African savannah in CGI, complete with all the meticulous attention to detail that Ultra HD affords its viewer.