BMW UK i7 x BFI Filmmaker Challenge 2023 (DRUM-AWARDED 2024)

In partnership with the BFI, BMW UK collaborated with filmmakers in a short filmmaking challenge. https://stories.bfi.org.uk/bmw-challenge/ - the campaign was awarded The Drum Award for Content (Gold) in the Editorial Partnership category in November 2024. With the mentorship of the hugely talented Michaela Coel and a host of esteemed industry figures and judges, including Ncuti Gatwa, Terri White and Asif Kapadia, the shortlisted entries received support throughout the filmmaking process. The winning film WE COLLIDE by Jason Bradbury and Cheri Darbon premiered at the Closing Night Gala of the BFI London Film Festival. https://player.bfi.org.uk/free/film/watch-we-collide-2023-online My role was to advise on the best social content for the BMW UK social channels and to make recommendations during end-to-end planning to bring the mentor and judges' content to life. Drum Award case study: (https://www.thedrum.com/news/2024/11/13/bmw-set-record-brand-sentiment-tapping-british-film-making-here-s-how)