BMW x M-Series Content

BMW wanted to promote their new M140i and M240i models which are part of the M-Performance range. In a fiercely competitive segment, BMW reintroduced the 1 & 2 Series M engine variants into the hot hatch segment in a bid to compete with other popular hatchbacks like the Audi A3 Sport. Part of a wider 360 campaign we shot shot and produced content for social and digital display with the aim to ultimately drive consideration. The campaign showcased BMW-M credentials and reinforced their position as the ultimate driving machine in the hot hatch segment.