About me
A diligent, creative professional with extensive integrated omnichannel brand marketing experience. I have ten years experience working with both global and challenger brands, NFP's and luxury brands planning and delivering multi-channel activity in London, Melbourne and Sydney.
My skillset covers:
Client services
Campaign strategy & planning
Content marketing
Branded content
Creative production
Digital & social marketing
Influencer marketing
Sponsorships & partnerships
Branding & identity
Project management
Projects
- Eurail x Create Your Own Story 2020 Brand Film33 countries, 1 pass. Embodying the versatile nature of Eurail's flexible travel pass I was part of a core creative and strategic team to pitch and win Eurails summer 2020 brand film for use primarily across digital and social channels. Working closely with the strategy director and producer I project managed the RTB process, supported creative shoot planning across pre/prod and post, ensured the creative brief stayed in line with brand objectives and managed a client team based out of Amsterd
- New Balance x 2019 London Marathon CampaignIn its second year of headline sponsorship, New Balance launched an integrated campaign over the 120 days leading up to the London Marathon. I was responsible for managing a core team to deliver the social strategy, planning and implementation across all brand-owned channels. We worked with the campaign’s five ambassadors to create a weekly series that shared key moments and milestones during their training journey. This episodic content was distributed through Instagram stories, reaching our
- Vodka Cruiser x VCTV Branded Content Series Season 2Vodka Cruiser TV (VCTV) returned for a second season with a brighter and bolder look and feel. Arming ourselves with learnings from the previous year and knowing our audience wanted to explore culturally relevant topics that fuelled social conversations inspiring them to think a little deeper and live lives driven by what’s important to them - we took VCTV to new heights. As part of a core team of strategists, we created a 6-part pre-produced talk show for young Aussies. Each episode was cut i
- Deviant & Dandy Craft Beer x Instagram IllusionsI had the pleasure of working with East London based craft brewery Deviant & Dandy on a series of product graphics for Instagram. Trying to stop people in their thumb-scrolling tracks means crafting clever content. Cue optical illusions. Optical illusions fit perfectly on the Instagram feed as the creative asset comes to life directly from in-platform 'user scrolling' creating the illusion the image is moving - a great way to stop users in their tracks. The illusions were custom designs created
- Vodka Cruiser x VCTV Branded Content Series Season 1Vodka Cruiser TV (VCTV) - an immersive and interactive weekly ‘TV show’ broadcast exclusively on Facebook LIVE. This work took the platform into unexplored territory. Never before had it been used in Australia as an episodic platform that changed its usage to interactive ‘TV-like’ broadcast. VCTV was a category first branded content series shot in HD specifically for Facebook Live. We partnered with SketchShe, who were relevant social media celebrities to create a six-episode series, screened l
- New Balance x 2020 London Marathon 860v10 Social ContentI managed the pre-production, production and post-production of the 860v10 running shoe pre-marathon. Working with a small team I managed a localised shoot where we produced quick turnaround social-first assets for paid and owned social distribution in line with the global launch date.
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Work history
Senior Account DirectorDrum
London, United KingdomFull Time
Freelance Account DirectorAB Creative Consultancy Ltd.
London, United KingdomFreelance
Freelance brand, marketing and content services at Superimpose Global, Spark44, COOLR, Barre Balance and Quarto Publishers.
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Skills
- Account Direction
- Content Planning
- Brand Campaigns
- Brand Partnerships
- Digital Campaigns
- Project Direction
- Content Production
- Consumer Marketing
- Brand Marketing
- Social Media Marketing
- Commercial Partnerships
- Creative Partnerships
- Partnerships
- Communications Planning
- Content Strategy