Deviant & Dandy Craft Beer x Instagram Illusions

  • Ayesha Islam
  • Lemarl Aaron Martin Freckleton

I had the pleasure of working with East London based craft brewery Deviant & Dandy on a series of product graphics for Instagram. Trying to stop people in their thumb-scrolling tracks means crafting clever content. Cue optical illusions. Optical illusions fit perfectly on the Instagram feed as the creative asset comes to life directly from in-platform 'user scrolling' creating the illusion the image is moving - a great way to stop users in their tracks. The illusions were custom designs created by created on a lean budget keeping in line with their hero product range with a supporting copy guide in the brand's tone of voice.