Deviant & Dandy Craft Beer x Instagram Illusions

I had the pleasure of working with East London based craft brewery Deviant & Dandy on a series of product graphics for Instagram. Trying to stop people in their thumb-scrolling tracks means crafting clever content. Cue optical illusions. Optical illusions fit perfectly on the Instagram feed as the creative asset comes to life directly from in-platform 'user scrolling' creating the illusion the image is moving - a great way to stop users in their tracks. The illusions were custom designs created by created on a lean budget keeping in line with their hero product range with a supporting copy guide in the brand's tone of voice.

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Ayesha!

Add comment
Account Director | Content Marketer | Brand Manager
Filmaker, Art Director and Content Creator