BMWi Vision Walk

  • Tom Ellery

In 2019, BMWi wanted to tell the story of emerging technologies in the field of car automation. Utilising the Formula E season to tour the story, TRO and Cassette developed the Vision Walk, a touring exhibition piece made up of video, hologram, gaming and touch table content to bring this story to life. Visitors to the stand were able to gain a full understanding of BMW's vision for future automotive autonomy. Across the project I was responsible for the production of all content, as well as taking on the event manage role, delivering the experience in Paris, Berlin and New York, working with internal teams, external suppliers and managing stakeholders to deliver on time and on budget.