Boardriders Branding

  • Lukas Novotny
collaboration with

Miroslav Roubí?ek – COLMO

Made with Colmo studio. The task was to design simple logo which could be easily and effectively embossed to different materials.Client was a group of young entrepreneurs starting a new company focused on snow boarding, skateboarding and surfing.

Can logo truly contain the nature of company (without any small illustration around it)?

I asked myself “What does snowboarding, skateboarding and surfing have in common?”. Their dependency on the environment! You simply need waves, mountainsand smooth asphalt to do this sports. With a stroke of unexpected luck, all fits into an acronym B, R and S.