Join The–Dots

Bobally Champagne

A brand concept seeking to reposition champagne as a more informal drink; breaking traditional category protocols by introducing a new serve ritual to change perceptions and encourage more informal drinking or a formal category. Bobally distances itself from the luxury typically associated with champagne through packaging that parodies the upper-class, sophisticated champagne drinker, 'lowering the tone' of champagne drinking.

Credits

Jenny Cook

  • Message

Join our Pro Plan to message Jenny

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Junior Design Intern
  •  

Share your new project