Bobally Champagne

A brand concept seeking to reposition champagne as a more informal drink; breaking traditional category protocols by introducing a new serve ritual to change perceptions and encourage more informal drinking or a formal category. Bobally distances itself from the luxury typically associated with champagne through packaging that parodies the upper-class, sophisticated champagne drinker, 'lowering the tone' of champagne drinking.

Team Credits

Jenny Cook

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  • Junior Design Intern
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