• Tim Smith
  • Grace Mostyn
  • Eddie Caldwell

BODA is a multidisciplinary fashion house founded by CEO Nathan Alexander. As masters in the art of leather and metal, they are a respected creator of ready-to-wear collections for both men and women. Blending premium quality and craftsmanship with top-tier service, BODA thought it was time to look at how their brand identity could further reflect their strong position and reputation in the market. Non-conformist, authentic and independent, it was clear that this direct-to-market company is a modern thinking brand built on a punk attitude. Therefore we helped them develop a brand persona - defined as a ‘Future Punk’ - someone who is confident to be themselves and tailors their style to represent their own ideas. The brand identity consists of a new graphic, typographic and photographic direction inspired by a mix of contemporary culture and punk attitude