Projects credited in
- WIT X ADIDAS – ADIPOWER 2The latest WIT x ADIDAS collaboration combines targeted foot support and stability to offer a new take on the original Adipower. As well as collaborating on the shoe design itself, we were commissioned to create the campaign to launch the Adipower 2. The creative approach was to use various lighting set ups within a static environment, in order to capture the drama of a heavy load workout and add gravitas to the shoe. The graphic identity system is based on the precision of lasers and was used7
- WIT FITNESSFounded in 2015, WIT Fitness had grown quickly from their physical and digital stores in Europe, Asia and the Middle East, to establishing flagship gym/retail facilities in London and across North America. WIT came to us with a bold vision - create a brand identity, digital strategy and design language that would assist in forging their position as the world’s leading training hub specialist. Working closely with the team at WIT, we created a graphic system that uses typographic messaging, gri2
- REEBOK NANO 09 LIMITED EDITIONReebok and WIT gave us creative freedom to experiment with its design for the limited edition Reebok Nano 9 shoe, which was the first line of trainers to incorporate the re-introduced Reebok vector logo. We took the Nano 9 as a blank canvas, still in its initial sketch stage from Reebok, and infused the WIT 'stronger together' ethos. The material colours and finishes are inspired by steel, wrought iron and high impact rubbers which are juxtaposed against a vibrant orange. We created a bespoke a6
- LANSERRINGLanserring designs and manufactures custom-made kitchens, furniture and lifestyle products for discerning clients around the world. The company was born of the shared vision of some of the design industry’s most original thinkers and experienced artisans. Their passion for design and craftsmanship informs every facet of their work – offering a truly bespoke service. Working closely with the Lanserring team, we set out to build and reflect upon this story by creating an award winning visual dir3
- BEATS BY DRE X GAFFERGaffer is the new voice in football media. Advancing the conversation and celebrating the culture through its monthly printed magazine and online content. For this feature Gaffer teamed up with Beats by Dre and Liverpool / England Defender Trent Alexander-Arnold. Fluoro were commissioned to bring the content to life via a moving image feature. The outcome was based around strong, dynamic typography to reflect the unleashing of power within the Beats earphones. The pace and energy of the piece c3
- BODABODA is a multidisciplinary fashion house founded by CEO Nathan Alexander. As masters in the art of leather and metal, they are a respected creator of ready-to-wear collections for both men and women. Blending premium quality and craftsmanship with top-tier service, BODA thought it was time to look at how their brand identity could further reflect their strong position and reputation in the market. Non-conformist, authentic and independent, it was clear that this direct-to-market company is a m1
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Work history
Graphic DesignerFLUORO.®
London, United KingdomFull Time
Education
BDes (Hons) Graphic DesignUniversity of Dundee
- Dundee, United Kingdom