• Tim Smith
  • Grace Mostyn
  • Eddie Caldwell

The latest WIT x ADIDAS collaboration combines targeted foot support and stability to offer a new take on the original Adipower. As well as collaborating on the shoe design itself, we were commissioned to create the campaign to launch the Adipower 2. The creative approach was to use various lighting set ups within a static environment, in order to capture the drama of a heavy load workout and add gravitas to the shoe. The graphic identity system is based on the precision of lasers and was used to reflect the high level of detail and stability within the product.