PRESS EVENT CONCEPT:
To showcase the new season range, an airport themed press event saw attendees transported
to a Boden Airlines branded airport lounge.
Branded event graphics saw a cohesive campaign across womenswear and childrenswear. The Boden Airlines branding was carried across all details including; uniform badges, boarding pass invites, in-flight magazine press release, product tags, product lookbook, illustration posters and more.