Projects
- Boden SS18 Jump in campaignTHE BRIEF: An integrated Womens and Childrenswear campaign, across all markets, creating an emotional connection with customers at this time. The holistic creative idea should deliver consistency across our customer touch points; catalogue, website, email, social, our digital channels and in stores. It should re-engage Boden’s existing customers as well as attract new ‘younger’ customers – surprise & delighting them with what the Brand has to offer. CAMPAIGN CONCEPT: The moment must set a mood
- Boden Christmas campaign - A joyful messTHE BRIEF: Putting the brand at the heart, drive stand out multi-channel experiences for new & existing customers, pushing sales of the new Christmas range. CAMPAIGN CONCEPT: Christmas comes with it’s own issues of dressing. You’re not just expected to look fabulous, but have to do that whilst making Christmas happen. We’re going to show that we understand the immense pressures that Christmas mounts on mums, whilst inspiring her to put on the dress that makes her feel fabulous, despite the Ch
- Boden Airways Press EventPRESS EVENT CONCEPT: To showcase the new season range, an airport themed press event saw attendees transported to a Boden Airlines branded airport lounge. Branded event graphics saw a cohesive campaign across womenswear and childrenswear. The Boden Airlines branding was carried across all details including; uniform badges, boarding pass invites, in-flight magazine press release, product tags, product lookbook, illustration posters and more.
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Projects credited in
- Boden X Bloom & Wild Spring Blooms TourThe aim was to increase customer engagement by reafirming the existing Boden customer and attracting a new younger audience through a simple partnership collaboration. The result was a fully integrated, multi-channel campaign bringing together two like-minded British brands - a premium letterbox flower company Bloom and Wild and Boden, a British clothing company well known for bright colours and prints. A uniquely designed double-decker bus toured the UK, showcasing Boden’s occasionwear collec
Work history
Senior Graphic DesignerJohn Lewis & Partners
London, United KingdomFull Time
Creative LeadBoden
London, United KingdomFull Time
Skills
- Creative Leadership
- Creative Direction
- Advertising
- Brand Strategy
- Graphic Design
- Design
- Strategy
- Branding
- Print Design
- Editorial Design