Boden X Bloom & Wild Spring Blooms Tour

The aim was to increase customer engagement by reafirming the existing Boden customer and attracting a new younger audience through a simple partnership collaboration. The result was a fully integrated, multi-channel campaign bringing together two like-minded British brands - a premium letterbox flower company Bloom and Wild and Boden, a British clothing company well known for bright colours and prints. A uniquely designed double-decker bus toured the UK, showcasing Boden’s occasionwear collection and hosting sell-out flower arranging masterclasses. We partnered with some major UK bloggers, to create a shoppable feature incorporating Bloom and Wild flowers and Boden occasionwear. The campaign was brought to life through a dynamic Facebook canvas advert and an Instagram live story featuring Boden’s in-house stylist. My involvement: I worked with designers on the co-branded look and feel, and was the go-to contact for Bloom and Wild at Boden. I managed artwork approvals with Bloom and Wild and briefed our designers on any creative changes. I wrote campaign briefs for Boden on-site content and worked with designers and UX teams to embed multiple touch-points for the Spring Blooms tour throughout the online customer journey. The campaign met new customer acquisition targets, collection sales targets, and received great press coverage such as in the likes of Marie Claire.