Putting the brand at the heart, drive stand out multi-channel experiences for new & existing customers, pushing sales of the new Christmas range.
Christmas comes with it’s own issues of dressing. You’re not just expected to look fabulous,
but have to do that whilst making Christmas happen.
We’re going to show that we understand the immense pressures that Christmas mounts on mums, whilst inspiring her to put on the dress that makes her feel fabulous, despite the Christmas chaos that surrounds her.
We are celebrating the chaos of Christmas.
This is rooted in IMPERFECTION IS PERFECTION #joyfulmess
This campaign spans from the Christmas catalogue, to video, website experience, email marketing and in-store window graphics, hooked together with the content thread, IMPERFECTION IS PERFECTION.