Boden is a British clothing retailer selling primarily online and by mail order and catalogue. It was founded by Johnnie Boden in 1991 as a mail-order business.
The main focus for the design of the Boden Summer 2016 Catalogue Cover is to celebrates the summer season and to convey a look that is fresh and engaging suited to the brand. The introduction of a clean and elegant typeface and geometric shapes bring an editorial edge to the cover ireminiscent of the summer Holidays.