I have recently worked as the Social Media Manager and Content Creator for Body Movements Festival, a queer underground electronic music festival, during their first full-scale production at Southwark Park. With a significant increase in capacity this year, Body Movements needed an innovative social strategy to engage both existing fans and reach new audiences. Since July 2024, I’ve increased Instagram engagement by 94% in just one month (36.7% from non-followers) through high-quality, engaging short-form video content, resulting in the festival’s best-performing content in over two years on IG and TikTok. Additionally, I increased Instagram followers by 13% within my first six weeks. I also managed live social content capture during the event, collaborating with multiple freelance videographers and photographers to deliver compelling, high-quality assets for live social drops on event day and future promotion.