About me
I am an ideas-driven creative producer and social media strategist with over a decade of experience within the music industry. My journey began as a solo artist, providing me with invaluable insight into the power of personality-driven social media and the critical role of compelling content in shaping your brand - and this is at the forefront of everything I do! My varied experience means I’m most at home in multi-faceted roles, where I can combine creativity, strategy, and on-set production. I enjoy the process of deeply getting to know a brand/artist’s audience to deliver highly-engaged content, that captures their tone of voice, resonates with followers and breaks the mould.
Projects
- Body Movements Feastival | Social Media Manager + Content CreatorI have recently worked as the Social Media Manager and Content Creator for Body Movements Festival, a queer underground electronic music festival, during their first full-scale production at Southwark Park. With a significant increase in capacity this year, Body Movements needed an innovative social strategy to engage both existing fans and reach new audiences. Since July 2024, I’ve increased Instagram engagement by 94% in just one month (36.7% from non-followers) through high-quality, engaging
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Work history
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Creative Producer & Social Media ManagerSelf Employed
London, United KingdomFreelance
Music content production
Producing music videos for major label & independent artists:
Leading on production for ‘Somedays’ - Jazzy x Sonny Fodera music video. Shot at locations in Margate and along the Kent coast.
Video has reached over 1.9million views and supported the song in achieving over 7.5m Spotify streams. Video became no. 13 top music video on YouTube Music Global Charts.
Producing the music video for ‘99%’ - Piri & Tommy. Shot at The Cause nightclub in East London.
Co-ordinating 30+ extras + multiple lighting/rigging set-ups.
Producing content shoots for major & independent artists:
Inc. Gorgon City’s recent album artwork announcement and press shots.
Social media management & content creation
Social media manager & content creator for Body Movements festival (queer electronic/dance music fest) since July 2024. Increasing IG impressions by 94% in my first month.
Shooting and editing short-form video content for their socials, inc. announcement videos, engaging content & TikToks.
Producing event-day social content capture & live posting, co-ordinating and collaborating with multiple freelance videographers and photographers for regular event-day IG drops.
Creating engaging static IG content & festival updates.
Editing copy and updating the website.
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Social Media & Partnerships managerSH:24 CIC
- London, United KingdomFull Time
Developed and owned SH:24’s first social strategy:
Grew Instagram following by 207% in the first year, and 442% overall (5600-30,400).
Executed multiple influencer advertising campaigns:
First campaign gained over 2M+ in potential reach, achieving a 30% YoY increase in website clicks and a 15% increase in IG followers.
Hiring, onboarding and managing a team of 4. Inc. 2 freelance creators, 1 internal content writer and 1 full-time direct report.
Managing digital events:
2 iterations of the Brook x SH:24 ‘Sexual Health Awards - the awards received over 5000+ votes in its second year.
Co-ordinating and managing partnerships/shoots for TV, print and radio:
Inc. Channel 4, Durex, BBC Newsbeat, Dazed & Confused, Cosmpolitan and Mashable
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Skills
- Social Media
- Content Creatiion
- Creative
- Music
- Music Marketing
- Brand Campaigns
- Social Media Marketing
- Social Media Management
- Digital Campaign
- Digital Marketing
Education
BSc PsychologyThe Open University
London, United Kingdom