Bodyform: Break The Bloody Stereotype

Society has grown and developed in recent years to accept diversity and make the world a more equal place. However, period brands don’t reflect those changes. Periods are already an uncomfortable experience but are made worse for transgender males and non – binary people due to their heavily female focused packaging. ‘EveryBodyform’ is a rebranding campaign that takes Bodyform; an outdated hygiene brand and revamps it with a new tone and brand image suitable for today. The campaign uses appropriate media and encourages audiences to break the bloody stereotype. Copywriter: Lucy Muggleton