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Maria Hopwood

Art DirectorUnited Kingdom
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Maria Hopwood

Art DirectorUnited Kingdom
About me
Contact: maria.diaz.hop@gmail.com Website: https://mariacreative.myportfolio.com/ I’m Maria. A fearless creative, a rebellious thinker and a tequila lover. Not to mention an art director who likes making pretty stuff. I specialise in cringe jokes, pub chats and the ability to recite the script from Shrek. Oh, I’m also the biggest supporter of socks and sandals... Feel free to check out my portfolio site, to see what I get up to. Maria.
Projects
  • Bodyform: Break The Bloody StereotypeSociety has grown and developed in recent years to accept diversity and make the world a more equal place. However, period brands don’t reflect those changes. Periods are already an uncomfortable experience but are made worse for transgender males and non – binary people due to their heavily female focused packaging. ‘EveryBodyform’ is a rebranding campaign that takes Bodyform; an outdated hygiene brand and revamps it with a new tone and brand image suitable for today. The campaign uses approp
  • D&AD TeenVogue: ClimaticaIn a sea filled with out of reach orgasms and unenthusiastic moans, we find ourselves drowning in the pleasure gap. Only growing wider with every fake moan and unrealistic depiction of sex, with 64% of females saying they don’t orgasm every time. This generation of females and non-binary people should not be judged or stereotyped when it comes to all things sex Co-Art Director: Joe Greogry Copywriter: Melissa Howard
  • The Side Kick ProjectIt’s time to grab men’s mental health by the balls with the power of distraction. My challenge was to get men to talk about mental health. That’s never easy. The project will set up 4 monthly courses: Woodwork, Culinary, 5-a-side sports and DJ lessons. Providing a platform for men to learn a skill and become part of a supportive community. The idea is for men to see their emotional progress from distraction with the course programme. Positive distraction leads to self-awareness and mental clarit
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Projects credited in
  • Falmouth University, BA(Hons) Creative AdvertisingPitching, hustling, scribbling, sea swimming, protesting, researching, dog walking, arguing, crafting and having fun. Week in, week out. That's how, in 2018 and 2019, our students have won the most number of awards compared to any other ad school in the world. Our course has an uncompromising emphasis on learning by doing. And it works. Our grad network is the biggest and most successful in the world, and you will find Falmouth folk working in renowned ad agencies including Ogilvy, Wieden
Work history
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    Radio PresenterSource FM
    Falmouth, United KingdomPart Time
    Conspiracy stories, ghostly encounters, drunken nightmares and everything two 2-somethings can ramble on about for an hour. Radio co-star: Megg Hill
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    VideographerNub News
     - Truro, United KingdomFreelance
    I was given the opportunity to film and edit two promo videos for the Truro and Heltson Nub News web page and social media sites. I worked with fellow creative: Joe Greogry
Skills
  • Videography
  • Adobe Photoshop
  • Adobe Premiere
  • Radio Presenting
  • Art Direction
  • Team Collaboration
  • Social Media
  • Pitching
  • Video Editing
  • Creative Advertising
Education
    Bachelor of Arts (BA) Falmouth University
    Falmouth, United Kingdom
    I was able to work with multiple creative partners giving me the experience working in creative teams. I was able to have freedom to think strategically and produce thought-provoking campaigns from mental health to tackling stereotypes. I was given the opportunity to work on live briefs for: Karmarama, Iris, BBC Creative, Revolt and Antidote. I have finished uni with an upper 2:1 in advertising.
Awards
    D&AD One To WatchD&AD New Blood Festival 2020
    During the 2020 D&AD New Blood Festival, my portfolio was awarded the ‘One’s To Watch’ title in the advertising category.