Bodyform - 'Womb Stories'

I'm thrilled to say that this groundbreaking campaign from Bodyform & AMVBBDO won 4 Cannes Grand Prix in June 2021 as well as a coveted D&AD 'Black Pencil'. As Senior Researcher on the project working with Rose Waite Studio , I spoke to hundreds of women around the world about unseen, unheard and unknown womb stories. They were real stories of love and hate, of pleasure and pain and pain so severe it's a disease with a name, endometriosis, it's stories of longing and trying for babies. And of never wanting children. Ever. The joy of birth. The pain of birth. And the silent devastation of miscarriage. Stories of clockwork periods. And haywire ones. Of awkward beginnings and roller-coaster peri-menopausal endings. Good stories. Bad stories. Mundane ones. Profound ones. The bitter. And the sweet! Deep thanks to all who shared their stories with us.