BAM is a yearly event about the audio-visual industry. It intends to bring together all the people that work in it, allowing them to make alliances and start a new project. For this BAM edition, we (the team of ERE de Respuesta) used the Spanish onomatopoeia "BAM" to relate it with the number of matches that characterize the event. The illustrations are there to follow this idea, representing every person from the industry.