Diana Morales Arias

Diana Morales Arias

Graphic designerLondon, United Kingdom
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Diana Morales Arias

Diana Morales Arias

Graphic designerLondon, United Kingdom
    ALFA BUSINESS CARDAlfa is a brand dedicated to promoting home-building products. For this project, we decided to use the bases of all the floor adhesives. The business cards rely on the simplicity and yet the durable and high-quality characteristics of Alfa's products. For the front side of the business card, there is a texture that imitates the trace of floor adhesive, being geometrical and clean, which are also characteristics of the brand, supporting the back side, which simulates a tide, representing what is
    OBSCURE MAGAZINEObscure magazine is a publication highlighting underground and creative spaces in London. The cornerstone of the project is to understand how London interacts with those who define themselves as artists and dive into the relationship between the city and its creators. London has evolved throughout the decades along with the creatives who live there, mirroring the economic, social, and environmental changes taking place in the city. The principal theme in the magazine is to understand how people
    IN-THE MIDDLEIN THE MIDDLE is an international travelling magazine that, instead of focusing on the touristic part of each city, exposes its everyday life through the population's eyes, more specifically the middle class. IN|THE|MIDDLE aims to demonstrate how the co-dependence relationship between a place and its population structures society, showing that the people are just the result of their context and the opportunities it gives to them, and at the same time showing how the history behind the city can
  • How dare you
    How dare youHow dare you is a project against body shaming, which uses images and stories to normalize different types of bodies and perspectives around this topic. Body shaming is a problem so internalized in our society that sometimes we do not even notice how bad it could damage someone, and when your relationship with your body is changed, as it does in the teenage years, you feel lost, and the only guidance available is social media with its idealistic bodies, and fake realities.
  • Siniestra
    SiniestraSiniestra is a magazine that uses the Victorianism aesthetic as an excuse to expose how unrealistic the idea that women have to follow through history is. That is why its principal objective is to represent a more realistic perspective from nowadays women, having its content supported by what is happening in society and how it directly affects women's life. This way, the magazine touches on topics such as cultural, financial, and social issues that involve the reality of the Colombian Woman.
  • Fusagasugá
    FusagasugáFusagasugá is a city lost between mountains, where routes between principal cities intersect, and nature is everywhere. This logo aims to evoke that mixture of cultures, weather, and traditions that this city represents to the rest of the country. --- The tree triangles represent the tree mountains surrounding the city, dividing them to show the opportunity of gathering the different routes that crosse Fusagasugá brings. In front of the name, there is a "+", representing the opportunity for g
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Work history
    Overpass Studio logo
    Overpass Studio logo
    Graphic DesignerOverpass Studio
    Brighton, United KingdomFreelance
    Ki Culture logo
    Ki Culture logo
    Brand ManagerKi Culture
     - Amsterdam, NetherlandsFreelance
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  • Abobe Illustrator
  • Adobe Indesign
  • Adobe After Effects
  • Adobe Acrobat
  • Adobe Lightroom
  • Adobe Photoshop
  • Adobe Suite
  • Fluent Spanish
  • Book Binding
    London College of Communication, UAL logo
    London College of Communication, UAL logo
    MA PublishingLondon College of Communication, UAL
    London, United Kingdom
    Graphic DesignUniversidad Jorge Tadeo Lozano
     - Bogotá, Colombia