Bojan - Authentic Indian - Brand Identity

Bojan brings the cuisine of the region to a wider audience, through cooking classes, supper clubs, catering services, mobile street food, and kitchen take-overs. I have been working on the new brand identity for Bojan and I wanted to highlight a few aspects that are the signature of the brand. Bojan’s take on Indian food is different. Our emphasis is on flavour, through carefully balancing and layering of spices. Our food won’t ever burn your palate due to the heat of the chilies used; instead, you’ll experience levels of taste through the spices used that come together gently, allowing you to experience ‘real’ Punjabi food – the way millions of Indians do every day. Therefore, I chose to represent the variety of flavors with the use of vibrant colors coupled with some supplementary illustrations such as the stamp stickers designed to remind the users of the travel of flavor and add an authentic aspect to the brand.