I am passionate about the whole brand building process. It can be minor or significant changes in existing brands or about the planning and creation of new ones. I create or reinvigorate brands that will be consistent, sophisticated and with a signature of purpose. I specialize in branding, logo design, and UI design. Having gained a 5-year commercial experience as a Brand Manager/Strategist, I have been following my passion working as a Graphic Designer for the last 3 years. I design bold and iconic visual identities for entrepreneurs, startups and small businesses. The deliverables include logo design, primary and secondary marks, brand guidelines, websites, print collateral such as business cards, brochures and white papers and digital promotional materials such as e-flyers, campaigns etc.
Projects
- TomTom - UI/UXInterview Visual Design Assignment. This was part of an interview project that I had with TomTom. The challenge was to create the basic screens for a companion app for electrical cars. The user plans a route to his parents, but the app knows that there’s not enough power to make the trip. The app warns him and advises to plan via a charging station. On the map, the user sees which part of the route he can’t complete and sees his range and charging stations on the map. He selects a charging st
- Bojan - Authentic Indian - Brand IdentityBojan brings the cuisine of the region to a wider audience, through cooking classes, supper clubs, catering services, mobile street food, and kitchen take-overs. I have been working on the new brand identity for Bojan and I wanted to highlight a few aspects that are the signature of the brand. Bojan’s take on Indian food is different. Our emphasis is on flavour, through carefully balancing and layering of spices. Our food won’t ever burn your palate due to the heat of the chilies used; instead,
- Trattoria AllegraBrand identity for Trattoria Allegra, a trattoria opening in London. Approachable, joyful and honest are some values that define the visual language and tone of voice. Apart from a dining area, it will work as a deli selling delicious products from Italy. Allegra is an Italian name that denotes someone who is joyful and lively. Giuseppe the owner, brings the traditional taste of his Grandmother’s creations from Bologna to London, with a culinary twist.
Work history
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Brand Identity DesignerSimonbranding
London, United KingdomFreelance
• Logo creation
• Brand identity building
• Stationery design
• UI design
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Graphic Designer & Brand ManagerAllgood plc
- London, United KingdomFull Time
• Responsible for the Design and Brand Strategy of 6 brands
• Print and Digital Design
• Brand Workshops
• Collateral Design
• Digital Design Tasks and Website Maintenance
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Skills
- Graphic Design
- Branding
- Logo Design
- Marketing Strategy
- Print Design
- UI Design
- Brand Identity
- Visual Identity
- Collateral Design
- Art Direction
Education
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MastersErasmus University Rotterdam
- Rotterdam, Netherlands
Masters in Entrepreneurship & Strategy
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MastersUniversity of Patras
- Patras, Greece
MSc in Marketing
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