Bonabag-Brand Identity
Bonabag designs and produces "pure artisan" genuine leather bags. "Every journey begins with a touch of passion. Bonabag’s passion is all about authenticity and uniqueness; by creating smartly designed, carefully crafted, timeless leather pieces. " I based the identity on the ancient Japanese philosophy of "wabi-sabi" that focuses on the beauty of authenticity and imperfection. It's about accepting the fact that nothing is finished or perfect and nothing lasts. The forms I used were inspired by nature.
I designed an imperfect O as an icon and used it in the logo.
The color scale was also inspired by nature and earth.