Boodles 1798 - Love of Life
Challenge • To turn Boodles from a county jeweller into an internationally recognised luxury brand at home in London’s premier jewellery district - Bond Street, Mayfair.
Advertising • The advertising campaigns centred around the magnificent British landscape. Bringing drama and stand out in an otherwise quite dry and unadventurous jewellery sector, which appealed to both their Core and Potential audiences.
Partnerships • In partnership with Ace Group, Boodles became lead sponsor of The Boodles, an annual summer garden party set around world-class tennis at Stoke park. An exclusive event that connects across all audiences, for the Core and Potential through attendance and for the wider groups through its high visibility. The event was supported with a brand identity consistent with the ‘Love of Life’ theme.
Brand Content • To continue the ‘Love of Life’ theme Wonderland created a fantastical world to showcase the brand’s creativity and bring their designs to life. The content served to raise the brands creative credentials alongside world famous fine jewellers such as Van Cleef & Arpels, Cartier and Boucheron.