Based on Booking.com’s data of top ‘wellness’ cities, taking into consideration the logistics of each place, such as weather, distance, footfall and range of activities available.
Goa, India, was chosen as the perfect ‘wellness’ break. AnalogFolk ran a small agency-client team filming on location filming on location and producing all content inhouse. With a focus on optimised mobile experience, we created a 30” vertical video that was designed to be played full-screen for an immersive user mobile experience.
In addition to content shot in Goa for the campaign, we curated social user generated content, a bespoke list of accommodation, and social posts that provided lesser-known travel insights into the different places available for a ‘wellness’ break.
Content was planned, managed and localised via Opal, and distributed via Spredfast for multiple markets: Global (UK), Canada, Australia, France, Germany, Brazil and USA.
All content was published across Facebook, Instagram and Twitter, with media support in a sequential method.