110 million feel-good communications a year

Through LIDA, Boots talks to more women, more often, than any other UK brand. We champion their right to feel good while, of course, delivering a truly uplifting ROI.We look after the Boots Advantage Card, the second largest loyalty scheme in the UK. We also create all the direct and digital communications for Boots Parenting Club, Boots Opticians and More Treats for Over 60s. Since 2009, we’ve developed the Advantage Card programme to work even harder to protect and build loyalty, generate footfall, build advocacy and increase sales in a very competitive marketplace.
Our innovative gift finder app became the No.1 lifestyle app last Christmas – without any paid media support. And the ground-breaking video gift-tag helped put the Boots brand in homes across the country at the most feel-good time of the year.