In his time at Mother, Joe had the pleasure of writing two scripts for the famous 'Here come the girls' campaign for the UK's most popular chemist, Boots. Now in its second year, the Creative Director wanted to change the format of the ads. Instead of being about girls getting ready to go out, it would now be more like sketches in a sitcom, using recurring characters.
The two ads below were written by Joe in response to this brief.
Companies
Mother London
- Advertising