10 years' experience in creating and refining campaign concepts, penning snappy lines and writing lengthier brand copy. • Eclectic portfolio of work from apps to publishing • Strong presentation skills • Client facing at a global level • Skilled in strategy, concepting and copywriting • Worked in a wide variety of agency cultures • Experienced in writing for global markets • Spanish speaker Joe is qualified to administer emergency first aid. He also brews his own beer. These facts are unrelated.Locked Pro Plan feature
Global brand guardian for Deliveroo brand tone of voice and 'Food Freedom' campaign copy across EMEA and APAC. Line manager for internal copy team at Deliveroo HQ — providing copy oversight and overseeing recruitment and onboarding.
Working on Grey Goose vodka, Royal Brackla whisky, Oxley gin and Barcadi innovation initiatives.
Since 1998, Winkreative has crafted design and communications for prestigious international clients across sectors from fashion to transport, culture to government. Founded by Tyler Brûlé, Winkreative now employs more than 50 multilingual staff serving more than 45 clients in 15 countries. With headquarters in Zurich, and a creative studio in London, the agency also maintains bureaus in New York, Tokyo, Hong Kong and Toronto.
Sole Perm Copywriter for Google Vendor - Toaster. Responsible for all copy output from London office.
During my time at Ichi I created work for: Disney, Paramount Pictures, Nintendo, SEGA, UBISOFT, KOCH Media, Wooga, EPIC and more. I also won a GOLD W3 award for the MIssion Impossible: Rogue Nation 'GO ROGUE' Instagram experience, My role on this project was to devise and map the multiple narrative paths and write the copy that appeared within the experience.
Worked on Horlicks, Lucozade, Brother labellers, Sensodyne and Schwartz Herbs and Spices. My Sensodyne work has currently had over 230,000 views and was the UK's 51st most viewed Youtube clip in October 2011.
Created work for Monarch Airlines, Fudge Hair, Jack Daniels, Cosmos Holidays, Sony Mobile, Philips, J2O, Shell, LEGO and Scuderia Ferrari, Durex, Gatorade, Dominos, Barclaycard, Sure Men, TFL and Volkswagen Commercial Vehicles. The Philips AVENT Due Date Club app I created was shortlisted in the Interactive category at the recent 2013 Campaign BIG Awards. To date it has over 36,000 users. I was board representative for the Creative department at Iris. I was part of the 6-person pitch team that won the Fudge Hair business in 2012. In December 2013 Iris placed me as a Mentor for AQA Creative Enterprise Programme, a Cabinet Office initiative encouraging young people to pursue creative careers. I hosted a one-day Adidas NEO workshop at Iris with 15 young people (15-17yrs) with behavioural difficulties. Iris was the 2014 MAA Agency of the year. Interviewed graduate creatives on behalf of Iris for the 2014 'Academy of Extraordinary' intake. I was part of the 4-person pitch team that won the J&B Whisky account in 2014.
Worked on Shape Delight Yogurts and Mercedes Commercial Vehicles.
Worked on Coca-Cola's 'Move to the beat of 2012' London Olympics campaign, Boots, Stella Artois, IKEA and Powerade Zero.
Worked on QBE business insurance, the British Dyslexia Association and the London Transport Museum.
Worked at McCann Erickson Manchester including METRO, the digital arm of the company. Worked on Cross Country Trains, Tombola and Durex.
Worked on the London and York Dungeons, NFU Mutual Insurance and Kelly's Ice Cream.
During my masters, I worked at Tequila over the easter period. I contributed work to a winning pitch for the British Heart Foundation and also worked on Canon printers.
My first experience in a marketing and branding environment. With wide eyes I observed and learned from creatives working on the Nintendo account.
This course focussed heavily on the craft skills of advertising. It gave me a grounding in the traditional adland ethos. I've since built on this foundation during my time in the industry, and expanded my knowledge into the new realms of digital and social media. During my course I teamed with numerous art directors on a number of projects and left with a creative portfolio of work.
This degree focussed broadly on the world of media. From print journalism to film making (my work in the latter module lead me to being arrested by armed police, but I'll save that story for in person). It also covered culture in a sociological and philosophical way with subjects like 'Race and Religion in the Media', and 'The Culture of Celebrity'. My dissertation focussed on the transience of celebrity and Andy Warhol's 15 minutes of fame theory. This study lead me to attend a Big Brother audition (purely for research purposes you understand). It was during this course that I came across advertising in a module entitled 'Reading the Media'. My enjoyment of this part of the course is what lead me to choose Creative Advertising as my MA.
Pyschology, Business and Communication Studies D'overbroecks college offers a unique learning experience. Classes are often no more than 5 or 6 students and will often be conducted around 1 table, sometimes not even in a classroom. This unique learning environment does not allow for passengers, and I believe it lead me to be more vocal with my thoughts and helped me to develop creatively. At 16, this close quarters environment also helped me to mature through learning how to effectively communicate with senior staff in intense and direct settings.