Joe Talboys Freelance Senior Copywriter / Head Of Copy | The Dots
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Joe Talboys

Freelance Senior Copywriter / Head Of CopyLondon, United Kingdom
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Joe Talboys

Freelance Senior Copywriter / Head Of CopyLondon, United Kingdom
About me
10 years' experience in creating and refining campaign concepts, penning snappy lines and writing lengthier brand copy. • Eclectic portfolio of work from apps to publishing • Strong presentation skills • Client facing at a global level • Skilled in strategy, concepting and copywriting • Worked in a wide variety of agency cultures • Experienced in writing for global markets • Spanish speaker Joe is qualified to administer emergency first aid. He also brews his own beer. These facts are unrelated.
Projects
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Work history
    Senior Creative CopywriterFacebook
    London, United KingdomFreelance
    Head Of CopyDeliveroo
     - London, United KingdomFreelance
    Global brand guardian for Deliveroo brand tone of voice and 'Food Freedom' campaign copy across EMEA and APAC. Line manager for internal copy team at Deliveroo HQ — providing copy oversight and overseeing recruitment and onboarding.
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Skills
  • Copy
  • Ad Copywriting
  • Editorials
  • Blog Content
  • 360 Campaigns
  • Web Copywriting
  • Client Presentation
  • Concepting Ideas
  • Creative Direction
  • Brainstorming
Education
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    U
    Creative Advertising MAUniversity College Falmouth
     - London, United Kingdom
    This course focussed heavily on the craft skills of advertising. It gave me a grounding in the traditional adland ethos. I've since built on this foundation during my time in the industry, and expanded my knowledge into the new realms of digital and social media. During my course I teamed with numerous art directors on a number of projects and left with a creative portfolio of work.
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    BA (Hons) Media Cultural StudiesKingston University
     - London, United Kingdom
    This degree focussed broadly on the world of media. From print journalism to film making (my work in the latter module lead me to being arrested by armed police, but I'll save that story for in person). It also covered culture in a sociological and philosophical way with subjects like 'Race and Religion in the Media', and 'The Culture of Celebrity'. My dissertation focussed on the transience of celebrity and Andy Warhol's 15 minutes of fame theory. This study lead me to attend a Big Brother audition (purely for research purposes you understand). It was during this course that I came across advertising in a module entitled 'Reading the Media'. My enjoyment of this part of the course is what lead me to choose Creative Advertising as my MA.
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