Paramount wanted to introduce a new generation of movie-goers to the Mission Impossible franchise.
To promote the new movie Mission Impossible: Rogue Nation, Joe wrote and mapped every inch of an intricate and innovative Instagram experience that took participants on a journey across the platform. The game challenges you to go 'off the grid' to help out the movie's protagonist, Ethan Hunt.
This project recently picked up a W3 Gold Award for Social Content Marketing.
Companies
ICHI Worldwide
- Advertising