Based in (and around) London, ICHI is a creative agency that produces standout marketing campaigns for some of the world’s biggest, most loved brands. From big ideas to brand-defining creative, we make work that works. Over here at ICHI HQ, we believe strongly in the potency of strategically formed ideas. Great creative is always focused, feels effortless, and doesn’t happen by accident. Regardless of project size, our natural approach is to reach for the big idea; the one constant that runs through everything we create. A core team of invested individuals, working from pitch to completion, drives our success. We aim high, dig deep and don’t hold back: this is fundamental to our culture and has led to award winning work and lasting client relationships.