I’m a freelance hands on art director and image maker working under the name Farside Creative. I have years of solid experience specialising in concept, design and artwork within the entertainment industry and in recent years have expanded my creative scope to include sport and lifestyle. I’m also comfortable away from the mac directing photoshoots and getting behind the camera myself as the need arises. I’m fast and accurate with a meticulous eye for detail and a skillset that covers all areas of the creative process. I have extensive conceptual, design, artwork, retouching and compositing expertise, enabling me to take a project from initial concept all the way through to completion.
- New Balance Football : Infinite DarkNew Balance Football goes down the stealth route with these blackout Furon v5 and Tekela v2 boots. The black upper is offset by a reflective metallic soleplate that gives the boots a layer of flair to match the player wearing them. I was tasked with retouching the boots to give them a premium look and feel. Once the boot retouches were complete I graded the images before adding accent lighting effects to create a unified and eye-catching set.
- Metro : ExodusKey art series created for Metro Exodus, the latest in the series from developer 4A Games that sees the action take place above ground for the very first time. The game takes place over the course of a single year and these key arts were created and released periodically in the run up to launch. The game begins in winter before moving through each season in turn, the one constant is the hero, Artyom, and his struggle to survive. The concept was established by the agency and I was tasked with cre
- Nike Hypervenom III : Strike Night“Strike Night” saw 6 elite players in the latest Hypevenom III’s go head-to-head in a finishing battle to be crowned strike night champion. The tournament featured the world’s first full size, fully interactive LED goal and was broadcast globally on Facebook Live. Collins Music Hall deep beneath the streets of London was the location selected for the tournament. The key art needed to showcase the style and energy of the event long before the crowds arrived and the venue had been dressed... I got
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Projects credited in
- Phantom Covert OpsnDreams’ latest VR masterpiece, Phantom: Covert Ops, needed a visual identity that reflected the intense stealth/action gameplay that takes place in remote, hostile wetlands. We developed the bespoke logo, teaser art, and final key art for Phantom, embracing the gritty, covert military operation you take on as a player as you attempt to prevent nuclear war over the course of a single night.1