I'm Christian, an experienced CD and ECD. With over 18 years of integrated agency experience, I specialise in leading the development of campaigns and content for some of the world's biggest, most loved entertainment, automotive and sports brands. I've built and led strong teams of like-minded, talented individuals, always aiming for the highest standard of creative solutions.
Projects
- Blood & Truth VRSony’s flagship 2019 PS VR title: Blood & Truth, casts players as the lead actor in their own blockbuster action movie, single-handedly taking on the crime-ridden London underworld in a thrilling VR experience. Our live action TVC and digital trailers embraced the action hero in all of us, match-cutting the dynamic movements you make as a player with gameplay capture to sell the immersive, fast-paced nature of the game. Ensuring an efficient use of our bespoke assets, a suite of social countdow
Projects credited in
- Destiny 2 Beyond LightWhen Bungie first presented their vision for Destiny 2 Beyond Light to us, we were excited. Yet their quandary was a familiar one: how could they reinvigorate lapsed players, without alienating the loyal core? Step one was presenting this as more than just an expansion: Beyond Light needed to signal a bold new era for the franchise. When the Destiny franchise was born it gave us an epic sense of endless galaxy-exploring possibilities. We wanted to recapture that emotion, taking Destiny back to
- Metro : ExodusKey art series created for Metro Exodus, the latest in the series from developer 4A Games that sees the action take place above ground for the very first time. The game takes place over the course of a single year and these key arts were created and released periodically in the run up to launch. The game begins in winter before moving through each season in turn, the one constant is the hero, Artyom, and his struggle to survive. The concept was established by the agency and I was tasked with cre
- PUMA Anthem PackWe created punchy, dynamic 3D animations for the latest Future and One boots, helping players 'find their flow'.
- PUMA x Man CityTo celebrate PUMA's new relationship with Manchester City FC, we created three short videos celebrating the home, away, and third kits for the 2019/2020 season. This was achieved by a mixture of live action and post-production VFX wizardry,
- CSR2 Porsche 70th AnniversaryOne of the most respected and successful brands in automotive history meets the #1 drag racing game of all time. Together we celebrated 70 years of Porsche by profiling four legends and their Porsches that epitomise the iconic brand.
- Phantom Covert OpsnDreams’ latest VR masterpiece, Phantom: Covert Ops, needed a visual identity that reflected the intense stealth/action gameplay that takes place in remote, hostile wetlands. We developed the bespoke logo, teaser art, and final key art for Phantom, embracing the gritty, covert military operation you take on as a player as you attempt to prevent nuclear war over the course of a single night.1
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Work history
Executive Creative DirectorICHI Worldwide
- London, United KingdomFull Time
Skills
- Creative Direction
- Art Direction
- Strategic Branding
- Campaign
- Brand Positioning
- Video Content