About me
I have over 20 years experience making things happen in digital, 15 of which have been in senior management roles. From website development to social campaigns. Online & mobile display to eCRM. Digital outdoor to always on content. But Digital is as much about what is around the corner. Working for clients who were always looking to innovate, I know how important it is to stay ahead and be prepared for whatever comes next.
Projects credited in
- Mission Impossible : Go Rogue Instagram ExperienceParamount wanted to introduce a new generation of movie-goers to the Mission Impossible franchise. To promote the new movie Mission Impossible: Rogue Nation, Joe wrote and mapped every inch of an intricate and innovative Instagram experience that took participants on a journey across the platform. The game challenges you to go 'off the grid' to help out the movie's protagonist, Ethan Hunt. This project recently picked up a W3 Gold Award for Social Content Marketing.
Work history
Procution DirectorTag Worldwide
London, United KingdomFull Time
Full-time Sep 2020 - Present
Contract Dec 2016 - Aug 2020
Feb 2019 – Present
> Production Director – Heineken B2V Platform
Responsibility for managing the campaign and development team of the B2V digital video production platform for the Heineken family of brands. Platform delivers real time rendering of personalised and localised digital video marketing assets, based on After Effects templates and the Impossible rendering engine. Campaigns delivered include UCL, Bond, Euros and F1, for brands including Heineken, Amstel, and Desperados.
Apr 2017 - Jul 2017
> Acting Head of Project Management - WLT@ &Partnership Toyota Lexus
Following WLT and The &Partnership’s new client win, I was given the additional responsibility of managing the Toyota European Hub IPM team. The team managed the production of all centrally created integrated campaign assets which were then distributed to markets for localisation. The Hub also provided European market support during the client onboarding phase, and the creation of the local market studios.
Dec 2016 – Present
> Production Director – Joint Venture Business
Responsible for managing all joint venture business with creative agencies including The & Partnership (CHI), The Corner, Brooklyn Brothers, Soul, Mother, and Red Brick Road. Globally recognised brands include Coca-Cola, Jaguar, Land Rover, Mini, Flybe, Avios, RBS, Godiva and Lexus. Projects range from website builds to display & email campaigns, to more innovative work including large dynamic display campaigns, and dynamic video.
Head of DigitalICHI Worldwide
- London, United KingdomFull Time
Senior manager at ichi, a creative agency specialising in entertainment and youth brands including Disney, ITV, Paramount, Capcom, and Warner Bros Interactive. Responsibilities include the set up of the digital department, formalising the ichi digital offering for our clients and create a strong and highly skilled team.
• Strategic focus on driving innovation & creativity within the agency
• Final responsibility for all digital output: creative and build, resourcing (internal and external), department P&L, trafficking, efficiency monitoring and outsourcing
• Leading agency relationships with all technology & advertising partners including Facebook & Instagram, Twitter, Google (YouTube & DoubleClick), Sizmek, and speacialist production companies
• Developing pricing & cost efficiency programmes to drive profitability
• Talent development including in-house and external training initiatives and recruitment
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Awards
FWA Site of the DayFWA
Lexus Takumi 60,000 Hour Documentary
https://discoverlexus.com/stories/takumi-the-60000-hour-story-of-human-craft/W
W
W3 Awards: Silver AwardW3 Awards
Guildwars 2: Heart of Thorns - Digital Campaign
https://welcome.guildwars2.com/en/play-guild-wars-2+ Show more