We wanted the next stage for our campaign to help the nurses of today rest and make sure they are sleeping as much as they deserve to.
We want to empower nurses, and show that self care isn’t selfish. Making sure they relax, let go of worries, and therefore sleep better. This would start with Boots helping nurses relax on shift, so they can fully wind down and sleep well after their shift. Previously, break rooms where nurses are expected to unwind are cold, uncomfortable and a bit grim. We plan to change that with new features listed and shown above, including Boots range of sleeping and relaxation products.