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Born To Be Great campaign - YUAF x Whynow Radio

  • Natasha Guthrie

To encourage more eyes on YUAF Bus Summer programme which ran for 5 weeks in Hackney, White City & Lewisham, we teamed up with whynow radio to create "Born To Be Great" campaign where influencers offered young creatives with words of encouragement by sharing and comment on our digital content. A number of billboards within each area which promoted the campaign and YUAF as well as a 4 part radio series hosted by Big Zuu on whynow radio.

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