Working with Bose, Spotify and Vice, we helped create a video series with a production budget much larger than typical for online video at the time. Each partner played to their strengths—with content informed by Spotify data, told through the lens of Vice and distributed through Facebook’s News Feed sequentially based on engagement. Teasers for the series ran in the News Feed, and viewers who watched enough of the teaser would then be served the entire episode. If they watched that, they were presented with the Spotify playlist tie-in, then a photo album. It was hard to pull-off but a great example of pushing the tech on the platform to really enrich the way we were able to tell each story.